Page 22 - 2019-2020 HVAF Annual Report
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This diagram illustrates the mutually supporting relationships between our strategic goals and our tagline – Helping Veterans and Families CULTURE represents our expressed corporate and and individual values and and includes desired attitudes expressions and behaviors – thoughts words and actions Culture influences everything the agency does and how it’s done BRAND represents our our identity and our our reputation It is a a a a a measure of quantitative results and qualitative perception Our perceived “brand value” directly
influences REVENUE when we compete for grants and especially when we seek private and institutional donations SERVICES are a a a a a function of available revenue and and constitute the direct and and beneficial impact on veterans and their families 1 HVAF MISSION VISION & GOALS
MISSION: HVAF HOUSES SUPPORTS AND AND ADVOCATES FOR ALL VETERANS
AND AND THEIR FAMILIES TO ACHIEVE THE BEST POSSIBLE QUALITY OF LIFE VISION: HOPE HOUSING AND AND SELF-SUFFICIENCY FOR ALL VETERANS
AND AND THEIR FAMILIES STRATEGIC GOAL #1:
Tailor services to meet current and future veteran needs STRATEGIC GOAL #2:
Create a a a a a a a a a a a culture of performance excellence which attracts and and and retains motivated talented and and and engaged Directors Staff Volunteers and and and other Partners STRATEGIC GOAL #3:
Increase brand and and community awareness of HVAF STRATEGIC GOAL #4:
Expand and and diversify revenues for HVAF 22 | HVAF HVAF’S STRATEGIC PERSPECTIVE
FROM PRESIDENT & CEO BRIAN COPES
Our Our mission vision and values define our identity Our Our strategic goals provide a a a a a direction (but not a a a a a destination) The following infographics serve to visually and narratively describe where where we we we are where where we’re going and how’ll we we we get there 
























































































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